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DERMASCOPE The authority on professional skin care

The Gold Standards: Policy Building

Written by Taylor Wilson

The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies serve as the backbone of any aesthetics venture, providing a…

Published in Business

Better Brands: Quality Brand Representation

Written by Lora Condon

What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy. Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a brand rep, account manager, business development manager, or corporate…

Published in Business

Making it Your Own

Written by Kasey Boone

Custom tools, custom T-shirts, custom skin care – custom everything! Custom branding is trending, and this trend is here to stay. Both private labeling and custom blended skin care are all about creating a unique product that is tailored to the individual skin care professional, their clients, and their wants and needs. The professional skin care industry is all about creating a curated experience for…

Published in Business

Virtual Sales, Real Profits: E-Commerce & Medspas

Written by Tiphany Hall

Clients craving beauty solutions want instant gratification, and they can’t always get it in brick-and-mortar medical spas. Members of Generations X and Y are typically at work during business hours with little time to book spa treatments or purchase beauty products in person. Today’s clients are more often found online, many preferring to shop digital storefronts or browse social media late at night. Medical spas…

Published in Retail/Sales

Global Growth: The Medical Spa Market

Written by Cheryl Whitman

In “A Tale of Two Cities,” Charles Dickens famously wrote, “It was the best of times, it was the worst of times,” and for the global medical spa industry, this couldn’t be a truer statement. People across the globe are tightening their purse strings and closely watching where their money goes. Yet, the global medical spa market is projecting a 14.6% compound annual growth rate…

Published in Business