On a daily basis, skin care professionals are asked about their service offerings. These clients are usually directed to the spa's website or handed a spa menu on a rack card. The client then books an appointment and becomes excited about the service they are receiving. At this point, the client is prepared to spend money, especially since they are spending money on themselves, which…

How do skin care professional stand out from their competitors when everybody seems to be delivering high-end products and cutting-edge treatments? The answer lies in staying focused on the client; ultimately, the client decides who survives and who does not. From the quality of the drapes to the warmth of the front desk coordinator, customer service is at the forefront of working in the skin…

Within the majestic walls of Caesars Palace, among one of the six towers, and bulwarked from the highly trafficked Las Vegas Strip resides a picturesque spa full of wonderment and delight. Imagine a spa with cascading waterfalls; neutral undertones that warm and comfort the soul; multiple baths to soothe any temperament; a blue-lit room that sprinkles snow among the crisp air it reigns; an herbal…

In today's highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care professionals and spas at an average annual rate of 5.5 percent. It is predicted that by 2019, there will be 1.3 million professionals.1 Regardless of whether the skin care professional works alone or owns a large…