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DERMASCOPE The authority on professional skin care

Going Green: A simple Guide to Social Responsibility in the Spa

Written by Melissa M. Montalvo, co-founder of Pink Horizons Botanical Skin Care

The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given the undeniable benefits to consumer health and the environment. Creating a business practice that fosters social responsibility is just as easy as doing the opposite; it simply comes down to choices. Spa professionals are in…

Published in Marketing

Here Comes the Bridezilla: Five Tips for Dealing with a Difficult Bridal Client

Written by Jeremy

Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to a year before the ceremony. While most bridal clients see the spa as a welcome retreat from the stress associated with planning a wedding, some clients bring their anxiety to the spa. These clients are…

Published in Client Care

Hosting an In Home Bachelorette Spa Party

Written by Jeremy

As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take on the typical bachelorette spa party with an in-home spa party.

Published in Client Care

Opening a Medical Spa on a Budget

Written by oie Torvend, L.E.

Opening a medical spa on a budget is possible with careful planning and research by the physician and the on-staff skin care professionals. Collectively, the team must have a cohesive vision for the office and the treatment protocols. This mission is accomplished by carefully planning the atmosphere of the office, the treatments to be provided, and the marketing strategy to help clearly establish the brand.

Published in Medical

Promote Wellness Through Retail

Written by Jenny Hogan, media director at Marketing Solutions, Inc.

Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail.

Published in Marketing