Learn What Your Clients Really Want

Written by Monique Enriquez, C.N.H.P.
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, the difference between a want and a need should be…
La Réserve Genève Hotel and Spa is Geneva’s first contemporary five-star hotel.

Top Marketing Techniques for Spas

Written by Rachelle Dupree
Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not be a true top technique for spa marketing, common themes do come into play: research, relationship building, and taking advantage of free online tools.

Setting a Standard of Care for Teenage Clients

Written by Jennifer Linder, M.D.
Instilling in clients a standard of care in a daily routine ensures that healthy skin habits are embraced at a young age to avoid unnecessary sun damage, minimize the risk of premature aging and, in some cases, control a skin condition before it gets out of control. Addressing the skin conditions most commonly seen during the teenage years, including acne, oily skin, and atopic dermatitis,…
Young skin. It is the paradigm for which we are all striving: skin with lightning-fast metabolic turnover, robust support from abundant collagen, elastin reserves in tissues, and consistent melanin production. Smooth, plump, evenly-pigmented, fresh. Clients dream about it. Skin therapists strive to replicate it.

October 2024

Business Blogs

Brands of the Month

  • Circadia by Dr. Pugliese
  • Epionce
  • Skin Script