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DERMASCOPE The authority on professional skin care

Breaking Down Social Media: How to Choose a Social Media Platform That is Right for Your Spa

Written by Mike Lewis

When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it takes a lot of time and resources to manage social media across all platforms. So it is wise to choose what best works for your business’ needs.

Published in Marketing

Discover How to Build Your Brand Authentically on Social Media: Practical Tips to Build a Loyal Community Using Visual Content

Written by Valarie Hurst,L.E.

Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you scramble when trying to find visuals and instead post content in a hurry? Consistency seems to be a common thread within the spa industry on social media, but do not lose heart. It is key…

Published in Marketing

Social Media Marketing Why, How Come and How To?

Written by Katrina Kamstra

Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on how social media is used as part of the marketing mix.

Published in Marketing

A Synergistic Partnership with Physicians and Aestheticians

Written by Michele Phelan

Over the last decade, the concept of a physician/aesthetician working relationship has become more commonplace than ever before.

Published in Business

The Lodge at Woodloch

Written by Jeremy Lawrence

Set on more than 400 pristine wooded acres with a 15-acre private lake, The Lodge at Woodloch is an award-winning destination spa resort located Northeast Pennsylvania.The all-inclusive property features 57 luxurious guestrooms, a 40,000-square-foot spa, exceptional dining, a farm-to-table garden, outdoor adventures, complete fitness and wellness programs, and educational forums. The Lodge at Woodloch embraces a philosophy of personal awakening. As so many individuals get…

Published in Spa Highlights