Continuing education is a vital part of career growth in the aesthetic industry as well as the growth of every spa business. Educational classes are now being offered online, making it easier than ever to continue learning on your own schedule. You can even use your smartphone to access many online offerings! Countless companies are offering continuing education online as an innovative, educational program with…

Continuing education is often thought of as the minimum hours required by a state in order to maintain an aesthetics’ license. While this is a great way to keep up on the latest trends and technologies, some states do not require continuing education hours and the term can mean so much more. Whether or not your state requires continuing education hours, continual self-development is imperative…

Marketing and advertising is a necessary evil to bring prospective clients to your facility, with an approximate cost of $400 to bring a new aesthetic client through your doors. With all the money you are spending on your website, newspaper, television and radio advertising, sponsored social media posts, and more, it is important to realize building, not to mention keeping, that relationship is even more…

Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This analysis could easily be applied to body treatments and other services.I am often asked: is it better to include all steps of a service into a facial, use an upscale product line, and charge a…