Every business comes with its challenges. Owning a spa is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom line. Owners…

Aestheticians are well trained in ways to help their clients achieve healthy, beautiful skin. Having gone through aesthetic-specific schooling to become well versed in their discipline of choice, aestheticians have the knowledge to help their clients obtain the results they desire. However, aestheticians frequently struggle with the business side of their practices. Many simply do not feel equipped to run a business due to the…

“Grace” and “etiquette” may sound like old-fashioned words, but we need them today more than ever. Etiquette in the modern sense is not about selecting the proper fork for the salad at a formal banquet. It is about graciousness, including finding grace in difficult moments. Every service industry, especially spa and salon businesses, flourishes when we use our energies in a gracious way.

As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with the ever growing and changing aesthetic equipment technology. Today’s clients are savvy and results-oriented. There is so much information readily available to them through the Internet. They investigate technologies and want to know that we…