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DERMASCOPE The authority on professional skin care

Modalities: Marketing and Beyond

Written by Aliesh Pierce, L.E.

The spa industry is an ever-changing entity. The International Spa Association reports estimates that there were 160 million spa visits in 2012 and reports year-end revenue of $14 billion. A large percentage of that revenue is due to increasing interest in rejuvenating treatments. There are various rejuvenating treatment modalities available for use by aestheticians. In fact, there are so many options that aestheticians may have…

Published in Marketing

Focus Your Retailing on Rejuvenation

Written by Tina Zillman

People have an intrinsic desire to look great and have a perfect complexion. This is what has made our industry flourish. When a fellow aesthetician or staff member tells me that they dislike retailing because they “do not want to feel pushy” or “do not know the product,” I am led to believe that they do not want the best results for their clientele. From…

Published in Business

Innovative Client Consultations: The Key to Client Retention

Written by Courtney Griffin Freeman, L.E.

Your goal: to capture your client, to inspire them to embrace your words and treatment protocols by truly laying out a plan of action that is different, unique and exciting! You want to wow your clients and reel them in with your knowledge, skill, and gusto. By creating the ultimate client consultation experience, you will gain a new perspective in your treatment plans, but also…

Published in Client Care

Coaching, Engaging and Promotions: How to Attract and Retain Your Target Markets

Written by Celeste Hilling

Who is your target market? Moms and daughters? Business workers on a lunch break? Athletic club members? Everyone in your community? Think broadly about your market. How can you expand it and keep current clients coming back? Education. Regardless of whether you are treating men, women, teenagers or seniors, when you educate, you earn your customer’s loyalty and bottom lines are boosted. A loyal clientele…

Published in Marketing

Community… Encourage Your Passions

Written by Jeremy Lawrence

As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I…

Published in Social Media