When establishing relationships with your clients, it is important that they feel comfortable prior to receiving a treatment. In order to make a lasting impression, there are many things to take into account that will benefit, or hinder, the client’s overall experience. The client’s comfort level may be the determining factor in whether or not they return to your spa to receive another treatment. From…

Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the day-to-day operations, dealing with staffing issues like turnover, marketing the business, and staying ahead of the latest technologies/techniques to keep your customers looking and feeling their best can be hectic. As a successful salon owner…

Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works, but what does it really consist of and how does it differ from advertising? I like to think of “marketing” as a verb or action and “advertising” as a noun with no action. When you…

The U.S. Food and Drug Administration (FDA) divides skin care products into two distinct categories: pharmaceutical and cosmetic. The aesthetics world divides skin care further yet, into a few more – consumer and professional are just two of them.First, let us look at how the FDA breaks this down. People often use the term “skin care” to refer to a wide variety of items that…