Marketing has changed... big time! If you are still marketing the same way you did a decade ago, it is time to launch yourself into the modern-day marketing zone. In fact, it is a definite must in order to stay competitive. While traditional phone book listings and newspaper advertisements are not obsolete, there are new ways to target consumers that have changed the way companies…

The quickest way to build a successful business is through retention and referral. “It costs six to seven times more to acquire a new customer than to retain an existing one.” – Bain & Company. Marketing efforts can be accomplished through post-cards, social media, public events, e-mail blasts, et cetera. However, there is a cost associated with all of these methods that ultimately affects a…

Throughout this series, we have discussed developing the principles of empowerment and leadership. Planning, prioritizing, organizing, applying initiative and overcoming obstacles all empower us, bring us closer to our goals, and develop our leadership skills. Two of the most necessary skills we develop are discipline and self-control. We have the ability to choose our level of motivation. We have the ability to choose our state…

It has been said that outer beauty is a reflection of our inner health. Our fingernails are an outward display of our inner world, often showing health conditions, dietary issues or stress. While it may not substitute for blood work or imaging, analytically viewing the fingernails can be an additional indicator in a medical diagnosis or a sign of a deficient diet. There are hundreds…