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DERMASCOPE The authority on professional skin care

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Add-ons for Your Summer Services

Written by

Summertime can be a wonderful opportunity for spa therapists and technicians to become busy with summer-inspired upgrades to treatments. By combining your awareness of your client’s needs and preferences with knowledge of the products you offer, you can easily “up sell” a treatment. You help a client decide to purchase a little extra something or “upgrade” a level before starting the treatment. It does not…

Published in Retail/Sales

Creating the Ideal Retail Mix - December 2008

Written by Fanny Katherine

by Melinda Minton Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or…

Published in Marketing

Details, Details, Details...

Written by

I have the best job in the world. I get paid to visit spas and experience spa services all over the world. I also own a spa and get to evaluate my staff members by receiving facials, massages, and body treatments from them on a regular basis. Not a bad gig, huh? As you might imagine, when I talk about what I do, people tend…

Published in Spa Highlights

Fully Equipped

Written by

I am often asked the question, “What equipment should I invest in?”, by colleagues who are new to the industry or those trying to decide what piece of equipment they should add next to their current inventory of modalities. My response is always, “What do you want to achieve?” Our equipment choices should be based on how the chosen equipment will support the treatment offering…

Published in Continued Education

You Snooze... You Lose!

Written by

Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete. You need a solid…

Published in Marketing