Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this: What are your clients interested in? How can your promotions attract new clients? How often should you offer promotions? What types of promotions will set your business apart from the competition? You must create a…

What motivates you to get up and do your job every day? Is it the money you make, the prestige of owning, managing or working in a spa? Or is it something more like enjoying the type of work you do, knowing you make a difference in others’ lives, or feeling like you are a part of a business or industry that really matters? Whatever…

On the road to starting and running your small business, there are many potential roadblocks. Questions concerning budgets, marketing, hiring, and promoting abound. Particularly during difficult economic times, creating a new venture can be risky and tricky. Well-meaning friends and relatives may often offer you advice that can derail you from your goals. But don’t despair; help is here! As a business owner for over…

Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by great service to enhance your enjoyment of the product – you have the formula for the passionate customer loyalty needed to succeed in today’s overcrowded marketplace. This…