Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our…

Sterilization, aseptic techniques, good hygiene, and disinfection methods are essential for every health and personal care practice. Esthetics is no exception. You will learn techniques for disinfecting many salon implements, as well as the importance of aseptic techniques. You will learn to protect yourself and your clients from exposure to pathogenic organisms. Germs are microorganisms that literally cover almost every surface, including the skin of…

If you are like most of the business owners I have talked to over the years, you might be thinking, “If they are complaining about my service or product, they must not like what we do. Why would they be my best customers?” You are partially right. There will always be a small percentage of your customers who are simply complaining for less than altruistic…

A thriving practice consists of a strong base of clients who receive your services regularly, as well as a steady stream of new clients. Unfortunately, many practitioners become so focused on efforts to attract new clients that they overlook simple ways to enhance client retention. It is easy to understand how this can happen—new clients are vital to growing a business. However, this is only…