It is always nice to believe that people don't "judge a book by its cover." Unfortunately, that does not happen in reality. People do judge other people and businesses by their physical appearance, and this is a fact that I do not see changing. Aesthetics may be a branch or anatomical science, but it is still a part of the beauty industry. Your professional image…

Professional liability (also known as “malpractice” or “errors & omissions”) insurance covers you and your business against lawsuits arising out of your professional services. While this coverage is readily available, not all policies are created equal. In order to provide adequate coverage, a policy must be designed to cover the unique operations of an aesthetic or spa business. This special type of insurance coverage can…

If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized…

Most practitioners of skin treatments, (and I include doctors as well as aestheticians), are lousy salespeople. The reason being: People, who truly want to change a skin, thus change a life, are passionate about their work and often do wonders in the privacy of the treatment room. This is an “art” and like most artists, these types of people fear rejection. Rejection can be in…