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DERMASCOPE The authority on professional skin care

Taking Advantage of Business Directories

Written by Kelly Conlan

Local, digital marketing is essential for many brick and mortar companies including skin care service providers. Business directories have more to offer than just displaying an address and phone number. Registering with online local directories can help potential clients locate a professional’s business, improve their website traffic, and build relationships. Many include rating systems and client review areas that allows readers to experience services through…

Published in Business

Four Highly Successful Ways to Motivate Spa Staff

Written by Cali VanAelst

A staff that is motivated is essential to the success of a spa. It is possibly the most important component. Without a motivated staff, business will be less lucrative, and employee turnover could be endless. Both issues are very costly. People generally fall into three categories, self-motivated overachievers who require little push to succeed, those who shine with leadership, and those who may not be…

Published in Business

Hiring Checklist: Selecting the Right Candidate

Written by Nicole Serra

Most resumes or applications received will not fit the job description that is posted. It is up to the practitioner to decide whether to reply to these applications. An example of a generic reply is, “Unfortunately your application does not fit this type of job.” It is up to the employer to weed out the best candidates that should be brought in for an interview.…

Published in Business

Do You Need to Hire Additional Staff? Six Tips to Help You Answer That Question

Written by Heather Kreider

Employees are essential for building a strong and resilient company — there are no ifs, ands, or buts about that. A spa’s team members collectively form the firm foundation upon which growth is possible. Without them and their knowledge, skills, and talents, it’s impossible to survive, let alone thrive. The people and teams behind the scenes and on the front line, are all an integral…

Published in Business

Employees Relations

Written by Carlee Clark

Skin care professionals spend roughly one third of their lives at work, so it goes without saying – employees want to be happy at their workplace. Moreover, people are looking for a stimulating, friendly, and creative environment that allows for growth. When that is met, it allows individuals to have a healthy work-life balance. HAPPY EMPLOYEES EQUAL A SUCCESSFUL BUSINESS Employers creating workplaces that encourage…

Published in Business