Watt’s the Plan? Handling Power Outages A business cannot generate revenue when it’s closed. It cannot attract customers, investors, partners, influencers, or employees when its unable to operate. When it comes to patient and client care ... Read more...
Triple Threat: The Skin Care Revolution You Didn’t Know You Needed What’s better than a beachfront getaway in Puerto Vallarta, Mexico? Oh, just a few game-changing DMK products that were unveiled at their latest World of Confidence! These new releases – Actrol Pr... Read more...
Reaching Gen Z: The Pathway to Great Skin As the last of Gen Z ages from their teens into their 20s, the one thing that is most striking is their near obsession with skin. Despite filters that can eliminate every blemish on Instagram, this ge... Read more...
Single Swipe: The Versatility of Peel Pads Everyone talks about how simple a peel pad is but rarely about the impact a single swipe can make. Whether used as a time-saver at home or to elevate treatment results, peel pads are becoming a skin c... Read more...
Employee to Entrepreneur: Preparing for Success You graduated from beauty school with a dream in your heart. Here you are, a beauty professional at the top of the commission scale, and nowhere else to go but into business for yourself. It’s time ... Read more...
The Age of AI: Molding the Perception of Beauty The beauty sector has undergone significant transformations in recent years, with brands and professionals striving to keep pace. Artificial intelligence (AI)-driven innovations have disrupted traditi... Read more...
Exposed: Summer Sun & Skin Health As temperatures rise and sun exposure lengthens, the importance of proper skin protection from harmful ultraviolet rays is increasingly more prevalent. While the need for sun protection is widely acce... Read more...
Plant Power: 5 Underappreciated Regenerative Plants in Skin Care Nature has many beauty cures. Plants, herbs, and flowers are the foundation, main ingredient, or synthetic ingredient in some of the best skin care products on the market. Many herbs are underutilized... Read more...
Radiant Skin Revival: My Journey with Radio Frequency Microneedling The joys of bringing new life into the world are unparalleled. Yet, with the incredible journey of motherhood often comes a few souvenirs – like stretch marks. For years, I struggled with these remi... Read more...
The Other End: How Aesthetics Survived COVID-19 The Other End: How Aesthetics Survived COVID-19 by Shawna Rocha, L.E. The aesthetics industry was hit hard by the COVID-19 pandemic. It took a sharp and unexpected turn that most were not prepared for, leaving service providers with no choice but to deal with the fallout. Lockdowns, phased reopening, and regulations on social distancing caused businesses to come to a screeching halt. In turn, we were forced to get creative or risk losing everything. There are many people in the industry who struggled, those who lost, those who fought, and those who survived and succeeded. Skin care professionals created new options and opportunities for their clients and took active measures to think on their feet, step outside the box, and hang on to their business – it was nothing less than astounding and inspiring. There are still so many mixed emotions, and what happened during the pandemic can only be summed up by the words devastation, adaptability, perseverance, strength, and endurance. DEVASTATION Every industry has been impacted by coronavirus shutdowns, but the beauty industry was one of the hardest hit due to the nature of our jobs – touching people, a thing that obviously can’t be done from a six-foot social distance. Updates on COVID-19 closures, reopenings, and mandates were the daily obsession. Some states closed for months, some states opened early, other states had professionals working outside in tents, and some survived by illegally servicing clients. Unfortunately, none of the temporary solutions solved the loss of income, and many beauty businesses did not reopen. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Shawna Rocha is the owner of Awaken Day Spa in California and Washington. She has a love for helping clients with compromised and sensitive skin and constantly strives to gain additional knowledge and education. Since becoming an aesthetician, she has completed multiple advanced courses in oncology aesthetics, immuno-aesthetics, and specialized training in sensitive skin and holistic therapies. Rocha holds several certifications, including a NCEA certification and has recently become the director of education for Hale and Hush Skincare. Rocha’s current passion is writing blogs and articles about the skin care industry, and she has recently become a DERMASCOPE Ambassador.