The term “Pampering” is no longer reserved just for women! Throughout this issue, within the articles and press releases presented to you, our reader, the evidence of such a fact is prevalent. According to the article, Understanding Male Skin, Dr. Claudia Aguirre points out that the “American consumers spent $4.8 billion on male grooming products in 2009, a figure that has doubled over the past decade…” Therefore, it should not be surprising that by adding treatments which are solely focused and devoted to the male client it could dramatically improve your customer numbers. Within this month’s Great Treatments section, we have included several different treatments from around the world that are designed to “pamper” the male client; in hopes they will inspire you with new thoughts and ideas on how to update or revitalize your service menu. Men’s Executive Facial $75 for 50 minutes This exclusive treatment, designed just for your male clients, includes a deep pore cleanse to aid in extractions and a mask that will calm and sooth. Your male clients will leave with a customized treatment regime designed to help alleviate shaving bumps and irritation. Little Day Spa Sarasota, FL www.thelittledayspa.com Gentlemen’s Facial $65 for 40 minutes A man's skin has unique concerns. This treatment takes factors such as shaving habits into account to help prevent ingrown hair and other skin problems unique to men. Steps included in this fabulous facial are deep cleansing, smoothing exfoliation, and extractions. Re-hydration with a customized mask is then followed by a toner, eye protection, and moisturizer. For both relaxation as well as treatment, this facial will be sure to fulfill the needs of the gentleman on the go. Pigalle Salon & MedSpa Southfield, MI www.pigallesalon.com Gentlemen's Retreat $250 for 210 minutes This spa package is designed specifically to ease tension and relax the body of your male client. The package features a deep tissue massage; a gentlemen's balancing facial; a Satori Session, which is audio therapy delivered through headphones – the combination of music, sounds, tones, and vibrations are combined to deliver different therapies including weight loss, smoking cessation, and a variety of stress relief options leaving your client feeling physically, mentally, and emotionally refreshed, rebalanced, and revitalized; and a muscle ease manicure. vir tú Sewell, NJ www.virtu4u.com POUR HOMME Signature Facial £45 for 55 minutes A truly energizing and purifying treatment, designed to meet specific needs. This treatment integrates a deep pore cleansing facial, steamer, exfoliation, and purifying mask. The combined benefits provide deep pore cleansing and congestion reduction. This high impact treatment is accompanied by a pressure point scalp, neck, and shoulder massage. Hot towels are used to finish, leaving your male client’s skin looking clean and healthy with vitality. *Please note it is best that your client shaves prior to his facial. Ardencote Spa & Leisure Club Warwick, UK www.ardencote.com/spa Raw Man Facial Product Line: RAW from Rhonda Allison $90 for club members, $155 for non-members for 60 minutes Utilizes the RAW Men’s skin care line, this facial is a gentle, yet corrective professional treatment, using cosmeceutically correct ingredients. Your male clients will love the aroma and tingling sensation while cooling and heating applications enhance the facial experience. This rejuvenating treatment uses RAW Buffed to gently scrub away dead skin; the antioxidant-rich RAW Cacti Mud Mask that delivers a cooling sensation and protects against moisture loss; and the RAW P2 Enzyme, a papaya pepsin exfoliator. This facial will smooth, soften, hydrate, heal, balance, tone, and refine your male client’s skin, leaving their face refreshed and vibrant for weeks. Village Health Club & Spa at the Camelback Village Racquet & Health Club Phoenix, AR www.villageclubs.com Grooming Facial $95 for 60 minutes A one-hour thorough skin cleansing facial treatment, which clears your male client’s face of the grime and climatic vagaries of the city, extracts blackheads as well as soothes irritated skin caused from shaving. Includes a relaxing facial massage, steam vapor, gentle cleansing, exfoliation, and extractions. A skin-specific mask application is followed by toning and moisture protection. Metamorphosis Day Spa New York, NY www.metspa.com Aquatonic for Him $155 ($175 – Saturday) for 50 minutes Allow your male clients to experience a therapeutic tonic integrated with hydrotherapy for their face and body. Perform a facial while your male client enjoys a warm hydro-massage from a Vichy shower. The final touch is a full-body tonic featuring an exfoliation with simultaneous warm and cool temperature contrasts to enhance circulation. Kohler Waters Spa at The American Club Kohler, WI www.destinationkohler.com/spa Sports Pedicure $95 for 60 minutes Pamper your male client’s feet with this sports pedicure. A lemongrass and sea salt soak revitalizes sore feet followed by a massage of the feet and lower legs to soothe tired muscles. Rough heels and calluses are smoothed through an exfoliation, cuticles are groomed, and nails receive a natural nail buffing. Santé Spa Calgary, Alberta CANADA www.santespa.com The Mountain Man Deep Cleansing Facial $95 for 50 minutes, $115 for 80minutes This facial starts with a scalp massage and soothing aromatic face wrap followed by cleansing, exfoliation, and a deep penetrating moor mud mask. The treatment finishes with an antioxidant moisturizer and herbal aftershave, leaving the skin with a healthy, balanced look. (80 minute treatment includes a parafin application and reflexology massage for hands and feet) The Creekside Spa June Lake, CA www.doubleeagle.com/creekside_spa.php Well-Groomed Men’s Facial $78 - $88 H-Circle, $119 non-member for 60 minutes Designed with the man in mind, this facial includes an invigorating exfoliation with crushed bamboo and walnut shell, customized mask, aromatherapy steam, and a relaxing hand and foot massage. Treatment also includes a restorative scalp treatment with Men’s Composition from Aveda. h i a t u s s p a + r e t r e a t Dallas, TX www.hiatusspa.comWant to read more? Subscribe to one of our monthly plans to continue reading this article.