A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be a bit overwhelming. Where to begin? What looks best on each client’s eye shape? Here are a few guidelines.

As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun, metallic eye shadows.

Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding of what each product does, they may not understand the best application techniques for their unique eye shape.…

In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental discretion.