Spring is in the air and the leprechauns are busy tending their pots of gold in preparation for St. Patrick’s Day. Here are some ideas on how your medical spa practice can use the St. Patrick’s Day theme to add gold to your bottom line without having to depend on the luck of the Irish. Remember to highlight this theme throughout your social media, website, and blogs and to use it as a marketing fun event theme in March.

USE GOLD IN TREATMENTS

For St. Patrick’s Day, use gold to make gold by offering your clients a 24-karat gold facial. Since ancient times, gold has been revered as a sign of wealth and beauty, as well as for its medicinal properties. Gold is a soft metal and is easily absorbed into the skin. The small particles of gold that are absorbed impart a rich glow, making the skin healthy and radiant.

Gold is both an antibacterial and an antimicrobial agent. It can aid the body by drawing out toxins and impurities in the skin – giving you a more radiant, youthful glow. Gold increases blood flow when applied to the skin, slowing down collagen depletion and increasing skin elasticity, making skin smoother and younger looking. Its antioxidant properties help reduce acne and other skin allergies. It is an anti-inflammatory agent, firming and tightening skin to reduce fine lines and wrinkles, and lightening dark spots and other signs of premature aging. Gold helps reduce skin dryness while increasing the metabolic rate of skin cells for a healthier appearance. Consider making this a signature service for year round profits. Some simple options you can use are a 24-karat gold sheet mask, which is under five dollars, some gold facial serum to create a mask, or a gold mineral serum that is in a mask pre-mixed. There are gold leaf antiaging masks available online. Finish up your facial with a 24-karat gold dust powder for added glow on-the-go with or without makeup. Check with your product vendors to see what gold ingredients they have that you can introduce.

INCORPORATE A POT OF GOLD

Carry the leprechaun or pot of gold theme throughout your medical spa practice with prepackaged sets of skin care products. Consider holding a “Luck of the Irish” drawing for gift certificates. Have each client complete an entry ticket during his or her appointment checkout. Add leprechauns and gold tones to your retail displays. Be creative and festive.

Another idea is to reward clients with a golden prize from your very own pot of gold. Fill a pot of gold with discount coupons and gift certificates and allow each client making a minimum purchase to pick a prize from the pot of gold. Don’t forget to reward your staff for excellent performance and allow them to draw rewards from an employee appreciation pot of gold. Any small gifts of beauty go a long way.

St. Patrick’s Day is about having fun and going after the gold. Bring out your inner leprechaun with a little imagination and creativity to create your very own pot of gold on the bottom line. Think outside the box, stay ahead of the competition, and check back to see what we have in mind as we help you prepare for spring showers of cash. Don’t forget to share your success stories with us.

Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.