It is the time of year when Mother Nature puts on her fashion show with amazing shades of red, gold, and green leaves against a backdrop of brilliant blue skies.

For owners of medial spa practices and spas, this is the time to focus on all skin types rejuvenation and preventative care. Cooler weather means donning more clothing and showing less skin. The skin that is visible gets more attention so make it look its very best. Consider creating a series of skin rejuvenation packages and offer special discounts all month.

Put your best face forward. Do not forget to offer collections of skin care products to encourage homecare maintenance between visits. It is time to promote gift certificates, spa dollars awarded for purchases above a minimum threshold, and other promos, like friends and family discounts that can increase traffic and augment the bottom line.

Cheryl Whitman is founder and CEO of Beautiful Forever, an aesthetic business-consulting firm specializing in assisting physicians to identify and execute new business strategies aimed at improving their bottom line. A sought-after lecturer and the author of multiple books on Medical Spa Practice Management, including Beautifully Profitable, Forever Profitable 6th edition, now available on Amazon; Ms. Whitman is also the founder of Beautiful Forever University, which offers educational programs to Medical spa Practices. Contact Cheryl Whitman by email at: This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at: 561-299-3909