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DERMASCOPE The authority on professional skin care

THE ROAD TO SUCCESS: How to Create a Business Culture of Excellence that Fuels Sustainable Growth

Written by Shannon Conley

Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the day-to-day operations, dealing with staffing issues like turnover, marketing the business, and staying ahead of the latest technologies/techniques to keep your customers looking and feeling their best can be hectic. As a successful salon owner…

Published in Marketing

Money Making Marketing

Written by Lora Condon

Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works, but what does it really consist of and how does it differ from advertising? I like to think of “marketing” as a verb or action and “advertising” as a noun with no action. When you…

Published in Marketing

Everything Retail How to Plan, Buy & Market

Written by Bella Schneider, P.M.E

When it comes to buying products, think strategically. I bring a new product onboard when I find a hole in my arsenal or when I need particular ingredients to deliver the results for which my clients are looking. My choices are often driven by client or technician request. It is important to maintain a product inventory that works synergistically. Start with an organized strategy, so…

Published in Marketing

New Year’s Makeover For Your Skin Care Business

Written by Heather Hickman

Use the Four Basics in New Ways to Build a Powerhouse Bottom Line. It is a brand new year – the perfect time to re-energize your skin care business for bigger return and a deeper bond with your clientele. It is time to take stock, focusing on these four essential steps: 1. Retain Current Clients – it is the foundation.2. Gain New Clients – it…

Published in Marketing

Marketing for Today’s Clients

Written by Jill Donahue

Marketing has changed... big time! If you are still marketing the same way you did a decade ago, it is time to launch yourself into the modern-day marketing zone. In fact, it is a definite must in order to stay competitive. While traditional phone book listings and newspaper advertisements are not obsolete, there are new ways to target consumers that have changed the way companies…

Published in Marketing