When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it takes a lot of time and resources to manage social media across all platforms. So it is wise to choose what best works for your business’ needs.

Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you scramble when trying to find visuals and instead post content in a hurry? Consistency seems to be a common thread within the spa industry on social media, but do not lose heart. It is key…

Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on how social media is used as part of the marketing mix.

What do you think of when you hear the word Groupon? Do you cringe or ask questions? One of my colleagues had a horrified look on her face as I began to explain Internet marketing to her. She exploded, "Groupon? Working for nothing for months?" "There are benefits," I said sheepishly. She groaned and the conversation hit an uncomfortable stop.