by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not possibly be more perfect. They agonize over every detail they can think of, usually convinced that they have perfected every inch of their brand. Often times, professionals end up realizing that as time passes, their…

Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During these events, clients can enjoy live interactions with other individuals, making them the perfect addition to a spa's engagement marketing strategy. Person-to-person interactions can pull in a prospect for conversion to the sale and upsell…

The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given the undeniable benefits to consumer health and the environment. Creating a business practice that fosters social responsibility is just as easy as doing the opposite; it simply comes down to choices. Spa professionals are in…

Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail.