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DERMASCOPE The authority on professional skin care

The Feel-Good Factor Increasing retail sales through the client experience

Written by Christine Pemberton

When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client begins with the manufacturer or distributor, as they are key to increasing retail sales. The distributor must provide topical and educational content in an attractive format and the spa must deliver that content in a…

Published in Marketing

12 Secrets to Marketing Hair Removal

Written by Lina Kennedy

From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing to homecare lasers. There are even comedic hair removal takes on social media. The message is crystal clear, hair removal is big business! How do professionals tap into this widespread need?

Published in Marketing

Rev Your Revenues with Retailing The Benefits of Marketing Product in the Spa

Written by Ann McDonnell, president and founder of EcoGenics Active Botanical Skin Care

Chances are that clients leave the spa with their appearance and health improved, a decreased level of stress, and an elevated sense of self-esteem.

Published in Marketing

More than Skin Deep: Technologies that Take Beauty Beyond the Surface

Written by Celeste Hilling

How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment room? Most importantly, how do you harness technology rather than letting technology harness you?

Published in Marketing

Learn What Your Clients Really Want

Written by Monique Enriquez, C.N.H.P.

When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, the difference between a want and a need should be…

Published in Marketing