With online booking, e-Commerce, Facebook ads, Instagram Stories, and TikTok (Will it even be around in a few months?), there is no shortage of ways to connect with your clientele and potential clients online. With such a plethora of platforms at one’s fingertips, it’s easy to get stuck in deciding which digital marketing pieces you truly need to have in play. The following five digital…

Welcome to this month’s edition of “Spa Seasons.” Autumn is flying by, harvest is winding up, Thanksgiving is almost here, and the holidays are just around the corner. Here are some proven success ideas on how to take advantage of the harvest and turkey day to drive the spa’s bottom line. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} VIRTUAL EVENTS Hold a virtual harvest festival as a client appreciation event…

Investing in a new piece of equipment for a practice can be a bit of a challenge, particularly when you have never offered the service that the new piece of equipment provides. When thinking about purchasing a new piece of equipment, there are really three considerations, affordability, return on investment, and value creation. Let’s use the purchase of an LED light therapy device to illuminate…

As COVID-19 continues to impact the industry, spa professionals are hustling to find exciting new strategies to capture lost service revenue. Across the country, express-service menus have popped up as well as virtual treatment solutions, that encourage sales enhancements while helping clients on a budget who are uncertain about their financial future. Clients want to continue to treat themselves with cost-effective spa treatments and products.…