Every business has a critical point in the client experience that leaves a lasting impression. The role of reception is multifold. It is the first impression visitors get in person. Do the spa team members in this position present the way you want the business represented? Can they articulate the mission and values in a written and verbal form to clients? Are they able to…

Skin care professionals are fortunate to work in an industry that is lined with positivity and compassion. Most practitioners chose this field because they are natural nurturers and wanted to help others. Whether they can relate to the pain of feeling insecure about their skin’s appearance or simply love to help others look and feel their best, skin care professionals are all here for the…

Excellent customer service is an important factor in success. Whether a full-service spa or an independent skin care professional, customer service is a major part of the business’s success. Customer service is not limited to the person taking the calls or greeting them. Customer service is the responsibility of everyone who comes in contact with the client. Just a smile will put clients at ease…

As folks emerge from quarantine, the desire for a little tender loving care is at an all-time high. This makes sense when one thinks about how isolating quarantine felt and how limited experiences and social interactions are right now. So, when clients do decide to return for service, you need to bring the wow factor. This means more than just a great treatment. Their entire…