With carved pumpkins, haunting music, and ghosts in the shadows, Halloween is quickly approaching. October is the perfect time to scare up some extra profits for any spa’s treat bag. Get creative and put together treatment specials that play off all aspects of Halloween. For example, spiderwebs and spiders are an integral part of this holiday’s decorations, so promote spider vein treatments. Add a special…

Welcome to October’s Go Pink. Changing weather means autumn is in full swing with warm days, crisp nights, and pink ribbons. This makes for a great marketing opportunity with Breast Cancer Awareness Month. It’s time to Go Pink and raise awareness of one of the leading causes of death in women, breast cancer. According to Cancer.org, about one in eight (12%) women in the United…

This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

Keeping yourself healthy all year long is important for a beauty industry professional. This is even more so during flu season. There are many varieties of the flu, and the virus is constantly changing. It’s important to research vaccine options as a practitioner to keep clients safe. With the rise of COVID-19, it’s more important than ever to know the signs, symptoms, and sounds of…