It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s expand on that and focus on planning events that bring…

Credentialing your practice is incredibly important to practice growth and long-term success. You want name recognition within the community and for this name and your spa to become synonymous with not only safety in today’s world but for excellence in treatments as well. Credentialing your practice will build confidence amongst clients and meeting their expectations will build client loyalty. How you present and credential yourself…

Summer is winding down and soon Autumn will be in the air. Let’s explore how you can use the end of summer and back to school themes to drive more profit to your bottom line. Speaking of the bottom line, we’re past the half-way point of the year. It’s been a challenge for all this year. We need to stay positive and look ahead to…

As medical spas know too well, visiting clients expect to receive the highest quality of service with the requisite level of discretion. No matter how good your team is at refining wrinkles or removing spots, clients may not want it to be public knowledge that they’ve enlisted your services. But, while it’s common courtesy that medical spas don’t publicize the procedures their clients undergo, it’s…