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DERMASCOPE The authority on professional skin care

Marketing Prowess to Activate Consumers and Drive Growth for Aesthetic Providers

Written by Sentient

PARK CITY, UT, October 23, 2023 -- Sentient, the premier, full-service aesthetic device provider and the exclusive U.S. provider of Tixel by Sentient and Sentient Sculpt®, announces the appointment of two dynamic leaders to its executive leadership team. Brian Kirk joins as Chief Marketing Officer (CMO) and Jennifer Redmond joins as Chief Revenue Officer (CRO). These strategic additions to the c-suite reflect Sentient’s unwavering commitment…

Published in Marketing

It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials

Written by Barry Eichner and Jenni Nagle

In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…

Published in Let's Talk Shop

Choosing Your Menu: Selecting the Most Profitable Services for Business Growth

Written by Douglas Preston

One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right to do only preferred services can be a cherished freedom…

Published in Spa Boss

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle

You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent off retail if they book a facial. “Boooorrrrriiiiinnnnnnggg!” That’s not…

Published in Let's Talk Shop

Multiplying Profit$ through Custom Skin Care

Written by Rachael Pontillo, M.Msc, CIHC, CNAP, LE

Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily, dry, sensitive, mature, combination, and so forth. While certain skin symptoms, like dryness or uneven tone and texture, might have similar general causes, how and why those symptoms manifest may vastly differ from person-to-person based…

Published in Marketing